You know who you help, the problem they have, and how your offer solves it.
FOCUS THE LENS
Guarantee your LinkedIn content gets seen by a niche audience and drive qualified traffic to your LinkedIn profile
I run simple Thought Leader Ads campaigns for consultants and agencies so the right 5K–25K people see your content, repeatedly, arriving on your profile ready for warm sales conversations.
Book a success fit call
Dude you broke my brain (in a good way) with your course and our work. I say that as a massive complement.
K so we got our first lead. They've now converted to a client :) For a client that sticks around for a year it's around $70k ACV.
I had 3 (calls) last week. Probably 7-10 since we started. They are all qualified. Some of these could generate $100k-$300k in MRR.
4-5 inbound leads from 2 posts based on the {problem} angle we've been working on. Definitely the right way to go. I've been getting more inbound, and more importantly higher quality inbound.
This is for you if…
You serve a very niche audience. The people who could buy from you number in the thousands, not the millions. Relationships are what matter for you.
You have the time, and no fear, to reach out to the people who visit your profile and start real conversations.
The insight
Most B2B services have a target audience of 5K–25K people. There are 257 million US LinkedIn users. The odds of reaching your exact audience organically are very low.
The problem
Your pipeline depends on your content being seen, and whether it gets seen depends on something you can't control: organic reach.
The right people never see your best content
Reach depends on the algorithm and on how many of your buyers already sit in your network, not on how sharp your positioning is. You can say exactly the right thing to exactly the right person, and they'll never see it.
Even if you reach the right people, you have no way to start warm convos
For many selling B2B services, inbound is certainly possible. But the majority need a little nudge. When you post organically, there's no easy way to see who's seeing your posts and follow up with them. When you do cold outreach, they don't trust you and don't know what you do.
Building an audience takes years you don't have
Organic growth means posting daily, commenting on everyone's posts, and staying active for months before anything happens. Meanwhile, your pipeline still depends on referrals and luck.
The solution
Guarantee content distribution from Day 1 with Thought Leader Ads, and drive warm conversations
Book a success fit callHere's what it looks like…
Step 01 — List
We build a niche list of the right 5K–25K people using Clay
As niche as founders of companies that sell cannabis-related products on the US east coast, or heads of DEI in environmental services with 50–200 employees. If you can describe your buyer, we can likely target them.
Niche audience list1,842 contacts
Full name
Job title
Company
A•••• B••••
Group VP of Sales
CDW
C•••• K••••
VP of Marketing
Optiv
S•••• L••••
VP Marketing
Fortinet
J•••• P••••
VP of Sales
Cognizant
M•••• R••••
VP of Partner Sales
Deloitte
✓ Enriched & verifiedClay-ready export
Step 02 — Funnel
We define a funnel structure that fits your offer
On our first call I learn what you sell, whether it's strategic or executional, and whether you already get inbound. That decides your funnel type, what kind of content you need, and how much content you need.
Campaign architectureProfile-first
Cold layer
1 postSelf-qualifying hook
Engagers become the audience
Retargeting layer
Post 1
Post 2
Post 3
Post 4
Post 5
Post 6
Post 7
Your LinkedIn profileAll traffic lands here · Start conversations in DMs
Step 03 — Content
You write niche problem content with my guide, and I review it
My Niche Problem Content Guide shows you how to turn what you already know into posts that get your buyer's attention, show you understand their niche situation, and present your approach as the only obvious solution. Most people who already write on LinkedIn spend 3–5 hours making the content. Or I can write it for you.
Content ready to boost6 posts
YOUApproved
Your clients keep asking for X, but the real problem is Y…
Problem post
YOUApproved
Here's why the usual fix for Y keeps failing…
Wrong approach post
YOUApproved
What changed when one client tried it differently…
Proof post
Step 04 — Spend
We use $400–$1K in media spend per month to guarantee reach, and send traffic to your LinkedIn profile
Organic reach might show up in three months, or never, and it needs you engaging every day to keep it alive. Paid distribution puts your posts in front of your whole list, at the frequency it takes for them to recognize you.
Reach comparisonFirst 60 days
How much of your target market sees your content in the first couple of months
Organic reach
≈ 12% of ICP
Paid distribution
100% of ICP
Step 05 — Conversations
Start sales conversations with qualified prospects that show up on your profile at $3-$12 each, seeing you as the expert on their niche problem
With the base plan of LinkedIn Premium, your profile visitors are visible to you. You reach out to them and start sales conversations. Some of these turn into booked calls, some you turn into relationships while you stay top of mind with the content. As time goes on and the audience knows you more, inbound DMs become more likely.
Who viewed your profileThis week
K•Message
K•••• M••••
Head of Revenue Operations · Series B SaaS
R•Message
R•••• T••••
Founder · Fractional CFO firm
L•Message
L•••• D••••
VP of Marketing · Cybersecurity
✓ From your target audience
The first 3 months: what to expect
Awareness
New people in your niche are seeing you, your perspective, and your offer for the first time. Inbound is possible but not expected. Qualified profile visitors arrive for $4–$12 each.
Familiarity
More of your audience sees your posts, more often. They start to recognize you. Outbound gets easier.
Consideration
They understand your perspective and start asking whether they need what you offer.
Inbound
The in-market part of your audience starts reaching out to you more.
Pricing
Two plans, depending on the size of your ad budget.
The Long Distance Runner
$550 / month
A simple boosting setup for smaller ad budgets, less than $500/month in media spend.
- Up to 2 ad sets
- Up to 2 company lists at launch
- Bi-weekly reporting
The Sprinter
$750 / month
A more advanced setup with more audience insights, testing, and efficiency, for ad budgets above $500/month.
- Up to 5 ad sets
- Up to 4 company lists at launch
- Weekly reporting
- 1-hour advisory call per month (optional)
Ongoing, included in both plans
- Strategic advisory in Slack
- Manual bidding, not automated delivery that wastes budget
- Keeping reach and frequency right for each phase
- Watching for red flags like ad fatigue
- Answers to strategic and tactical questions as they come up
Don't want to write the content yourself?
I'll guide you through my Niche Positioning process on 2-3 calls and write your 6 Niche Problem Posts for you.
$1,600 one-time
*Ad spend is separate and paid directly to LinkedIn. Typically $400–$1K/month depending on audience size.
*Ad sets are audience segments. A cold layer targeting VPs of Marketing at B2B SaaS companies is one ad set; the retargeting layer for that same audience is another.
*If you haven't set up a LinkedIn ad account yet, you usually qualify for $600 in ad credit.
Let's grab a drink and see whether your niche is a fit for paid distribution.
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“He’d rather be right than protect his own setup. If you want someone to run a focused LinkedIn campaign carefully and tell you the truth about it, I’d recommend Dylan.”
Jordan HollanderCo-founder at HotelTechReportWhat does pre-launch look like?
FAQ